4 Helpful Tips For How To Use New Method Marketing - BizHack Small Business Training
This #BizHackLive webinar can help you learn how to market your business authentically from your customers’ shoes with method marketing.
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New method marketing focuses on listening, empathy, connecting the head and the heart, and coming from the lens of walking in your customers’ shoes. When done well, new #methodmarketing can transform how you do business and how your clients feel about your brand.
✅ 4 Tips For Engaging With Your Customers:
Tip 1: New Method Marketing Focuses on Empathetic Listening
In this webinar, Sheryl Cattell, Master Certified Life Coach and Sr. Digital Marketing Strategist at Starmark,, shares how to implement new method marketing communications regardless of budget.
Method marketing stems from the term method acting, where the actor is so convincing that the audience experiences a suspension of disbelief.
#MethodActing focuses on bringing up emotions in the audience compared to the more traditional theatrical acting style that focuses on the actor’s actions.
👉Lee Strasberg perfected method acting at the New York Actors Studio.
👉He became renowned for coaching movie stars like James Dean, Marilyn Monroe, and Al Pacino.
Tip 2: New Method Marketing Helps You Move Beyond #TraditionalMarketing Ploys
New method marketing differs from #classicalmarketing in that the focus is on eliciting emotion from a customer rather than simply an action or reaction to a product.
👉Check out Method Marketing by Denny Hatch for an overall deeper dive on this topic. We linked it down below for you. 😀
Cattell shares a few fundamental ways in which she separates new #methodmarketing from traditional marketing:
👉It extends your marketing beyond traditional #marketresearch.
👉It moves beyond personas and merely the voice of the customer.
👉It focuses on really knowing what’s inside your customers’ heads and under their skin.
👉It allows you to become your audience by walking in your customers’ shoes, experiencing their emotions, and feeling their struggles firsthand.
👉It focuses on knowing what keeps your clients up at night.
👉It allows you to investigate what your clients think will save them from their specific problems.
Tip 3: Niche Your Business and Create a Value-centric Form of Messaging
To do this kind of marketing well, you need to focus on a tightly defined niche.
👉This makes it easier to understand your customers and let them define what it is that they need, want, and desire.
👉This also allows you to step away from marketing that makes a customer feel like you are pushing a sale on them.
Cattell specifies common marketing mistakes to watch out for:
👉Marketing products, services, and features rather than resolving pains and delivering on desires
👉Marketing from the company perspective of lost cost rather than from the customer perspective of value gained
👉Selling what you offer rather than selling what the customer needs
👉Focusing your marketing on your product rather than on an experience
👉Using reasoned-based selling rather than emotionally-based buying
New method marketing paints the picture of your customer becoming a better person because of what your product delivers.
👉Explore more in Simon Sinek’s best-selling book, Start with Why.
Tip 4: Learn Tricks to Apply New Method Marketing to Small Businesses
Even if you only have a small marketing budget, you can use #marketinglanguage related to your customer’s needs and desires.
You can also do something referred to as double-jacking, which includes a regularly scheduled meeting with the marketing team where you intently listen for the “why.”
Cattell provides some of her favorite tips to engage with your customers genuinely:
👉Recruit and use customer advisory boards when creating your marketing campaigns.
👉Pause, reflect, and evaluate marketing messages from the perspective of a customer.
👉Push back on features and functions by asking “why?” and “who cares?”
👉Dig deep for emotional triggers.
🤩 Connect With Today’s New Method Marketing Coach:
Sheryl Cattell https://www.linkedin.com/in/scattell/
📚 Useful Resources:
Method Marketing By Denny Hatch https://www.amazon.com/Method-Marketing-Fortune-Customers-Paperback/dp/B00NPP1PZ6
Start With Why By Simon Sinek https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447
